Mike was appointed CEO of Dreams Ltd in August 2013. Mike started his retail career with Marks and Spencer where he spent 11 years the last 4 of which leading store operations in Hong Kong, he then joined Phones 4U as Operations Director as the business grew rapidly to 300 stores.
In 2002 Mike joined Gamestation and as Managing Director successfully expanded and sold the business in 2007 to GAME group. He then spent 4 years at ASDA/Walmart where he was Commercial Director for Non-Food. Prior to joining Dreams Mike was the UK Managing Director for Mothercare plc.
Over the last 5 years Mike has led Dreams through a dramatic turnaround focusing on listening to customers and colleagues. Revenue has grown by over 50% and losses of £5m have turned into profits of £44m in 2018.
In 2018 Dreams won The Sunday Times Profit Track 100 and was awarded Speciality Retailer of the Year by Retail Week in 2017 and 2019. Dreams is the official sleep partner of Team GB.