Bio: Daniel Whytock, Downyourhighstreet.com Co-founder & CEO. With a love of tech, Dan started his journey working on local market stalls, progressing to selling chip & pin payment facilities to independent shops and now focuses on retail tech as CEO of Downyourhighstreet.com, bridging the gap between online and offline in the evolving era of the digital high street.
Key takeaways would be:
1. Mobile first. If your website is not available as an app, Its common practice to now create a separate website on the same url that is only for mobile users, allowing you to strongly facilitate a mobile user’s needs.
2. Remembering customer information for returning 1 click purchases.
3. Offer a variety of relevant payment options. Most gateways now offer alternative payment options such as Apply pay, crypto currency and Clear pay (buy now pay later). Most of these have no additional development cost if you choose the right gateway to start with.